Zipperle memories
The 75th anniversary of the company founded by Hans Zipperle is cause for celebration: with a birthday party and an anniversary campaign that captures what Zipperle is really all about. These are the memories that most South Tyroleans associate with juices and drinks from childhood: Spuma with grandpa, Aranciata after a football match, and many other little moments. These are the stories we tell. With a wink. In words and pictures – and with a film style that captures the historical character of the brand and lets the different eras resonate. Under the hashtag #zipperlememories, we are calling on consumers to share their personal Zipperle stories. This way, they also become part of the campaign: they post their memories – and turn the social wall into a living, digital memory album.
