Sparkling Botanical Aperitiv – 0,0% alcohol
On the occasion of its 75th anniversary, Zipperle is launching HANS75, a non-alcoholic sparkling botanical aperitif based on apple and currant juice, refined with a subtle note of rosemary. Named after founder Hans Zipperle, HANS75 is more than a product – it represents an attitude: down-to-earth, authentic, and trusted. The brand design consistently follows the principle of reduction. The bottle is clear and uncluttered, while the packaging is deliberately minimalistic, with a strong focus on the product, its values, and recognisability. Striking coloured elements evoke the red cheeks of apples and the currant, intentionally breaking the calm of the design. They give HANS75 a distinctive, contemporary, and unmistakable visual identity. In its marketing strategy, the brand focuses on digital formats, advertising, and presentation within the gastronomy sector.
