Zipperle - Packaging

Fruit, fruity, Zipperle.

Zipperle accompanies most South Tyrolean from childhood on. A relaunch of the entire juice and beverage line therefore requires utmost sensitivity and care. Bottle shape, simplicity and product names are learned elements and must therefore be retained. During the relaunch, we optimise the attractiveness of packaging and the brand characteristics of Zipperle.

The task

Zipperle wishes to relaunch the entire juice and beverage range. At the same time, what has been learned should be retained and the entire packaging adapted to the spirit of the times.

The solution

In the sense of brand logic and faster recognition, we place the Zipperle logo on top, but take into account the learned, elyptic basic form and develop a brand band. The bottle-neck label follows the same idea, but also bears the product name. For prompt recognition in the beverage crate! Appetizing and sales-supporting product images and statements increase the attractiveness of our products. Varietal colours in "lifelike" basic tones help to differentiate and support the vitality of the fruit. The carbonated beverages are given an additional, constant element for faster classification: a drinking glass. We at the Advertising Agency Mugele’s Brand Identity use the back label as an image area and to advertise other varieties from the category or new products.