The solution
In the sense of brand logic and faster recognition, we place the Zipperle logo on top, but take into account the learned, elyptic basic form and develop a brand band. The bottle-neck label follows the same idea, but also bears the product name. For prompt recognition in the beverage crate! Appetizing and sales-supporting product images and statements increase the attractiveness of our products. Varietal colours in "lifelike" basic tones help to differentiate and support the vitality of the fruit. The carbonated beverages are given an additional, constant element for faster classification: a drinking glass. We at the Advertising Agency Mugele’s Brand Identity use the back label as an image area and to advertise other varieties from the category or new products.