Mail from Italy - Wineteam - Publishing - Retail, Food & Beverage - Mugele’s Brand Identity - Communication, advertising, design agency

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The Winefinder in Italy

Obtaining high-quality Italian wines from small producers, some of which are unknown in Germany, does not sound easy at first. With an expert contact partner such as Wineteam and a website equipped with many practical and easy-to-use tools, the wine search becomes a pleasure for every specialist retailer.

The task

Wineteam’s success depends very much on the commitment of each individual team member and face-to-face sales. The website was intended to support this and above all to whet the appetite for Italian wines.

The solution

A website that not only makes it possible to experience Italy’s wines, but also gives the individual producers the space they deserve. Tools such as a wine finder, wine letters to download and maps of the respective growing region strongly determine usability for the target group – the specialist dealers in the German-speaking area. It was just as important to us to keep the technical update as simple as possible – with a very well thought-out and easy to use CMS.