Air of life.
People spend most of their time indoors. Here, good indoor air is a basis for life and air conditioning is as good as indispensable. The desire for fresh air and a pleasant climate is a basic human need. Nature takes care of outdoor air, WEGER takes care of indoor air. In the new communication appearance, we relate inside and outside and establish an emotional image that inseparably connects the experience of best air quality with WEGER. Conceptual elements in the sense of “Quality life” are “feel-good testimonials” – both at image and segment level.
Behind the scenes
