moving brands

Great taste connects.

The Walcher brand occupies a unique position in terms of quality and the variety of its distillates. It enjoys an excellent reputation both nationally and internationally and appeals to lovers of traditional and new, innovative flavours. The new communication and corporate image are based precisely on this: Moments of pleasure are precious when they are shared. In a noble, staged style, we show this and the deep bond between people as well as between man and nature.

The task

Walcher is a modern South Tyrolean spirits brand. Its worldwide success with high-quality, innovative lifestyle products in the aperitif and digestif segments shows that the small, fine noble distillery has changed. Partners, resellers, restaurateurs and, last but not least, end customers must be able to feel this in Walcher's communication, without the traditional roots falling by the wayside.

The solution


We increase the desirability ("must order") of Walcher for the target groups by presenting it as a brand with the highest quality standards and an international reputation. The range of organic and lifestyle products is given greater weight. In a noble, staged style, we show valuable moments of enjoyment that demonstrate the bond between people as well as the bond between people and nature. A corporate design that emphasises the brand's value even more strongly than ever before supports the new brand presence.