moving brands

Bolzano is dancing again!

This time in the festival color gold. The entire communication for the online and offline marketing of workshops and performances was coordinated with it.

The task

Continuity and reorientation alike determine the character of the festival. In recent years, the festival has become more and more interactive through the integration of the city, neighborhoods, shops, certain locations and the citizens. The whole city of Bolzano is involved. The communication should reflect this.

The solutions

With the same structure for the topic communication modules Performances and Workshops, a suitable visual appeals to the respective primary target group. Power, liveliness and joy - associations evoked by the festival - run through all means of communication and once again characterize the image of the city of Bolzano in July.

It was an honor and a pleasure. 
Best of luck for the rest of the festival.