The company Systems is well-positioned in the IT industry and has a firm foothold in the core market of South Tyrol with its three locations. Its further development, especially in the scope of services, made repositioning and a related brand relaunch necessary. As part of a pitch, which the advertising agency Mugele’s Brand Identity was able to win, proposals for the redesign of the logo were presented. The client follows the agency recommendation and takes a bold and confident step. The entire brand appearance corresponds to the basic attitude of the company and is accordingly clear, self-confident and reduced to the essentials.