Personality. Passion. Plurality.
The St. Pauls village’s landmark is the church of the same name, which became known as a "cathedral in the country" by its stately height of 85 m and its onion tower. This is anchored in the logo of the winery St. Pauls, which gave a gentle relaunch. The goal was to add more value. A complete relaunch of the entire packagings design was the next step: from the bottle form to the labels and cardboard boxes. The sense of a gentle relaunch was to keep what is well received and optimize value symbolism and weighting.