In addition to climate and terroir, it is mainly the people who create a good product. Psychological closeness and sympathy play a major role in the new communication appearance of the St. Pauls winery. The harmonious cooperation in the vineyard, in the cellar, in distribution, in management is the basis for this. All share the same motivation to make an honest, authentic and high quality wine. This creates proximity, warmth, and not an elitist distance.