moving brands

Simply secure.

The corporate has been established some time ago and it’s eye catching. This has undergone a complete make-over from the logo to the corporate design, with the goal to achieve even stronger brand identity and expressing value.

The task


Next to the complete make-over of its appearance the clients wish was to have a stronger campaign, which would also work in smaller formats.

The solution


A sensitive approach during a complete relaunch is top priority. The actual appearance has many elements, which are correct and memorable. However, they had to be cleaned up and rebalanced to enhance recognition... The campaign does not show frightening situations, as is usual with competitors, but emphasizes a technically easy to handle solution.