moving brands

Ice-cold passion.

Founded in 1973 as a wholesale company for ice cream supplies, the company now operates under the brand name Schenk Icecenter (a merger of the family name Schenk and the temporarily used name Icecenter). In the owner Walter Schenk we at the Advertising Agency Mugele’s Brand Identity have found a brand face that lives the claim “Ice cold passion instead of hot air” every day anew. Consequently, it is a theme that permeates the company's communication presence and ensures sympathy and recognition.