moving brands

Sustainable together.

The fourth sustainability report of Raiffeisen Landesbank Südtirol has now been published. The first report was published in 2019. Year after year, different focal points in the topics defined according to ESG guidelines and corresponding measures were implemented. The report is flanked by a video clip: vivid, honest and emotional.

The task


In 2019, Raiffeisen Landesbank Südtirol published a sustainability report for the first time in addition to its annual report. This should have a high-quality design, stand out from the annual report and focus on sustainability in practice.

The solution

 

A sustainable future in a complex world can only be achieved together. This is already reflected in the title "sustainable together" (org. „gemeinsam nachhaltig“) and runs through the entire appearance. The open bracket as a fixed corporate element connects the previous achievements concerning sustainable development and at the same time allows for further development and integration.

We show the people we meet in the report authentically and sympathetically in an ambience outside the bank. In this way, we connect Landesbank's actions and its activities with the outside world.

For 2019, the butterfly, the symbol par excellence for sustainability, adorned the cover and accompanied the reader throughout the report. The introductory images to the various topics are photographed from a bird's eye view, thus representing an overall view and symbolising the fact that Raiffeisen Landesbank Südtirol maintains an overview even of complex topics.

From 2020, we focus on the measures in the sense of sustainability. Portraits and quotes from participating employees hint at the following measures that introduce the topic.

Sustainability Report 2019

Making of