Rabensteiner - Campaign

See you.

The brand core Rabensteiner is more than just a list of convincing facts. Success factors are the brand values proximity to the customer, trust and sympathy. We from the Advertising Agency Mugele’s Brand Identity strongly recommend playing these in the new campaign. In a very technically oriented B2B environment, emotion driven communication stands out from the rest.

The task

The glass cube as a key visual has a strong recognition in the target group and should also occur in the new campaign. Strong emphasis should be given to sympathy, closeness and trust. An impact on the employees is desired.

The solution

The new "See you" campaign puts Rabensteiner employees in the right light; three different teams are standing in the spotlight. In addition to the strong external impact, this campaign underpins the already well-anchored feeling of being with the employees.