moving brands

Back into the Future.

Modifications in the architecture shift the design in favor of modernism, but the art nouveau character still dominates. This change had to be reflected in the communication, as the structural interventions also aime to change the guest structure.

The task

The conversion of a house with more than 100 years of history bears great responsibility for the client and all those who influence this face: architects and designers.

The solution

A very sensitive approach to brand communication is a prerequisite for such a relaunch. What is learned and shapes the character will be preserved. Structure, composition, typography and image concept create a counterpoint. In the style of the time: stylish restraint with strong emotions in the picture worlds. This style runs through all levels of communication to facilitate togetherness and association.

Not a bit tired.