Twice as good.
After two years of intensive collaboration, Bergmilch Südtirol - Mila and Loacker are celebrating the launch of a real co-branding highlight: the first crunchy yoghurt from Mila with Choco Wafer Loacker. Creamy Mila yoghurt meets crunchy Loacker wafers - a combination that tastes great and combines the best of two South Tyrolean icons.
A packaging design was created for the market launch that skilfully and delightfully showcases the identity of both brands.
The accompanying launch campaign - in traditional media and digital channels - humorously plays with the decision dilemma ‘Creamy or crispy?’ and resolves it in true South Tyrolean style: Both!
Packaging Design
