Classics to rediscover.
A packaging concept has been developed for the Mila Yogurt Gourmet range that highlights the pleasure of the product whilst evoking familiar emotions. The focus is on visually conveying the product’s distinctive creaminess, paired with flavours such as Strawberry Cream, Chantilly and Coffee Affogato, which are enjoying a fascinating resurgence in popularity. The design echoes this idea with subtle retro elements: delicate colour palettes, inspired by the product’s characteristics, and still lifes with a touch of nostalgia. At the same time, the range remains clearly anchored to the Mila brand. The existing brand identity is preserved and complemented by targeted retro accents, creating an image that combines tradition with contemporary pleasure.
