moving brands

My taste. My freedom. My life.

The worldwide campaign corresponds to the positioning "My taste. My freedom. My life." And addresses the primary target group of parents as well as the target adolescent, in which the factors appealing design (not "medical") and convenience play an important role. Patients, doctors and partners are provided with comprehensive folders, brochures and sample folders. Its presence at special interest fairs and symposia complements classic communication.