moving brands

Always an experience.

Merano 2000 is a year round destination for gentle nature sports and enjoyment. Target group: locals and guests of different ages. Main target group: active enjoyment vacationers and families. The upgrade of the cable car triggers a repositioning of the entire region Merano 2000. Subject of communication: both the destination and the cable cars as transportation.

The task


The upgrade of the cable car triggered a repositioning of the entire region Merano 2000. Everything should be communicated much more clearly and uniformly. Two fixed points should stay: the prominent O in Merano and the silhouette of the Ifinger.

The solution


The striking red in the name remains and becomes the foot in the communication. However, the logo is extended to include softer pastel tones that represent winter and summer. As a typeface, the South Tyrolean type was used. The imagery has been strongly focused on the sun, but with soft, milky light to emphasize the gentleness of the area.

 

Always an experience.