The crispy version of Matcha.
This time our Loacker pleasure trip took us to Japan’s oldest tea variety Matcha. There this green tea variety is the centre of tea ceremonies, but also here in the West more and more people afford the expensive trend drink. The new variety in the speciality segment tastes very different from other Loacker products but is still typical Loacker: two crispy wafers cover a core of the finest cream filling. The different market situations in the Far East and Europe had to be taken into account in both packaging design and communication. The depiction of a modern tea ceremony, accurately staged, radiating calm and contemplation, appeals to connoisseurs from Japan and South Korea as well as European tea lovers.