moving brands

Blue seduction.

The Loacker Speciality 150 g raspberry yoghurt (see our reference Fresh & fruity) was so well received that a further variety is now being launched worldwide in the spring of 2018: Blueberry yoghurt in the formats Speciality 150 g, Speciality 37.5 g x 25, Quadratini 110 g/220 g. In the sense of a classic line extension, the packaging and the entire communication presence at the POS and the retail trade is connected to that of raspberry yoghurt.


Behind the scenes