Limendo - Branding, Campaign

Connecting what matters.

Limendo is a dynamic IT company based in Bolzano, South Tyrol, with international locations in Bangalore and Ahmedabad. Its focus is on customised mERP and data solutions that make processes smarter, more efficient, and more scalable. As part of a comprehensive rebranding, a new visual and linguistic identity was created - inspired by the brand message “connecting processes”, which runs consistently through all touchpoints and presents Limendo as a technological force and connecting element.

The task

Limendo's existing brand identity was to be fundamentally revised—except for the name. The challenge was to create a new visual and linguistic identity that summarises the company's innovative strength, tech expertise, and international dynamism.

The solution

The starting point for the new development was the logo - reduced, clear, strong. As the central visual element, the colon becomes an iconic trademark: a symbol for connection, explanation, and direction - perfectly connectable to the digital world. Limendo also focuses on clarity and positioning regarding language: the new English claim “connecting processes” gets to the heart of what drives Limendo - intelligently linking, automating, and optimising processes. The fresh colour scheme of purple and lime underlines the innovative, international claim - striking, dynamic, and digital. The rebranding is complemented by a modular, forward-looking communication campaign conveying Limendo's USP clearly and creatively. An appearance that connects: Technology, people, processes - and a strong brand.