The new image of the Renon.
The Altipiano del sole Renon soc. consortile a.r.l was founded to bring together different interests and to facilitate a brand-led organization. L'Associazione Turistica del Renon, Sport Cooperativa Renon and the Rittner Horn Bergbahnen SPA pull together. Therefore our goal was to develop an umbrella brand for the Renon using an active symbol which reflects the core brand and covers all segments with the logogram. As an advanced component there is an illustrative keyframe guiding the associations about the Renon (among locals and guests) and thus produces a distinctive overall picture. In order to communicate the connection to South Tyrol externally, we take components from the corporate design of the umbrella brand South Tyrol, such as fonts and color schemes.