moving brands

The new image of the Renon.

The Altipiano del sole Renon soc. consortile a.r.l was founded to bring together different interests and to facilitate a brand-led organization. L'Associazione Turistica del Renon, Sport Cooperativa Renon and the Rittner Horn Bergbahnen SPA pull together. Therefore our goal was to develop an umbrella brand for the Renon using an active symbol which reflects the core brand and covers all segments with the logogram. As an advanced component there is an illustrative keyframe guiding the associations about the Renon (among locals and guests) and thus produces a distinctive overall picture. In order to communicate the connection to South Tyrol externally, we take components from the corporate design of the umbrella brand South Tyrol, such as fonts and color schemes.

The task


The umbrella brand L’altiplano del sole Renon unites the three organisations Associazione Turistica del Renon, Sport Cooperativa Renon and Rittner Horn Bergbahnen SPA. The task was to develop a brand architecture taking into account the different cultures and well established  factors of the three organizations. Furthermore it has to be a strong corporate design, easy to use for all partners and must have a strong recognizability

The solution


The logo of the Sunny High Plateau Renon (L’altipiano del sole Renon) is defined by the core performances: It is the place of power in South Tyrol, those who seek relexation find physical, mental and social vitality. The icon is a symbiosis of the municipal coat of arms and the sun – it is converted into 3D in order to emphasize the vitality. This is complemented by the geographical designation in both languages. Identical for all markets. The colours reflect the overall orientation of the destination, which is attractive all year. As an additional component there is an illustrative visual triggering associations about the Renon (among locals and guests) and thus produces a distinctive overall picture. “Plateau” and “sun” remain constant but other elements vary according to the segment brand.