moving brands

Branded Family.

The successful company Intercable was looking for a suitable name and a branding concept for the "cable protection and connection" segment. The name had to fit in with the strategy, be short and snappy, carry the brand essence in the name, contribute to employee pride, and fit in with the brand system.

It goes without saying that there should be no similarity in name to the competition. As part of a brand workshop, all areas of activity were analysed and the brand system was defined. In a very structured approach, we developed a whole bunch of name suggestions depending on the weighting of the content to be conveyed.

All decision-makers from management, sales, and marketing were convinced by a naming system that only appears banal at first glance. Consequently, a logogram was developed that fulfils all the requirements.