A brand with radiance.

The pioneer in trends, the relentless pursuit of technological perfection and the highest quality as well as consistently sustainable action have made HARO Germany’s leading parquet manufacturer – and an institution for the industry. Building on this solid foundation, we developed a new communications campaign, which was first presented at the internationally oriented trade fair BAU 2015. With a staging that illustrates the claim of “Quality Flooring”: The cone of a beam of light highlights different floors, without showing the illuminated living world – so much the normal standard for the industry. In the spotlight, the woman poses in red – barefoot, of course, to illustrate the factual and psychological properties of the material wood. The communication concept can also be transferred wonderfully to a large exhibition stand, as the example of BAU in Munich shows.