In the service for blondes – worldwide.
The decades-long discussion between the South Tyrolean and North Tyrolean Haflinger Breeding Association is terminated by the creation of a World Federation. The rivalry was especially about the origin and original home of the blonde horse breed: Tirol versus South Tyrol, a battle for brand identity! For us as the commissioned brand agency the creation of a logo and a corporate design was a sensitive task with historical significance.