moving brands

In the service for blondes – worldwide.

The decades-long discussion between the South Tyrolean and North Tyrolean Haflinger Breeding Association is terminated by the creation of a World Federation. The rivalry was especially about the origin and original home of the blonde horse breed: Tirol versus South Tyrol, a battle for brand identity! For us as the commissioned brand agency the creation of a logo and a corporate design was a sensitive task with historical significance.

The task


The founding of the Haflinger World Breeding and Sports Federation and thus a joint umbrella organization created in deed a special brand task, especially since we have been working for years for the South Tyrolean Haflinger Breeding Association. A logo that works globally, does not affect the different national organizations and further more a communication approach should be developed.

The solution


We developed in a determinationg step forward a logo and CD for the new organisation, which closes old trenches and is future oriented. The new design is easily understood worldwide, but at the same time distinctive, self-contained, simple, clear and competent. Within the communication the web-site with its portal character plays a very important role. The goal was to install a platform that contributes on the one hand to the need for information of the individual members on world events around the Haflinger. On the other hand to offer a high standard of services, from chat room to sales. In any case the website had to be user-friendly.



The most
beautiful blondes
in the world.

TO THE WEBSITE