Robert Kompatscher and his daughters process the apricots ripened at an altitude of 1,000 m directly on their farm in Fiè allo Sciliar. From fruit spread over fruit nectar to apricot liquor. Creating a new brand, we developed a new logo, business cards and packaging for these special products. To ensure that the high quality of the products can also be recognised immediately from the outside, the golden colour has been included as a dominant feature in the corporate design. The hand-painted pattern in the background, in the natural colours of the apricot grove, as well as the stylized apricot leaf in the logo underline the brand’s authenticity and closeness to nature. Thus it becomes obvious: Fronteggele stands for noble naturalness. Inside and outside.