moving brands

Don’t throw your money out off the window.

Finstral is the market leader in Italy for windows and doors made of PVC. A selected network of Finstral-partners throughout Italy ensures proximity to the customer: the ipuntiarancio. On the weekend 17 and 18 May 2014 all ipuntiarancio traders had an “Open House” with the topic: “Change your old windows for new ones and save energy.” Specifically, our task was to develop a strategic/creative communication concept: for ensuring the participation of the traders in the event on the one hand, to support the trader on the other hand, and furthermore for publicity of Finstral itself.



The task

The marketing of the brand event at all participating ipuntiarancio dealers throughout Italy was linked to the following objectives: create movement to traders (the Finstral partner nearby), boost sales of windows and amplify the image.

The solution


Striking and simple, we get this message across all communication channels: offline and online – with strong involvement of the ipuntiarancio dealers. For two days all ipuntiarancio traders are open to the public, show the range of Finstral and answer any questions about the product and the focus on “Saving energy with Finstral”. The trader receives a marketing kit prior to the event, which includes all materials for marketing in the shop and outside: invitations, flyers, folders, posters, rollups etc. On request also personalized. The campaign was well received by the traders, as well as the sales managers of Finstral; it was very popular because it contains a simple message and is to the point.

Brand events shape the image.