moving brands
DEIT

Dr. Schär - Campaign, Packaging

The taste of life.

With Glutano's delicacies from the supermarket, life for celiacs and people sensitive to gluten has become easier all over Germany.

The task


The German market leader for gluten-free foods faced a steadily growing number of competitors. It must use as base the positioning no. 1 in the supermarket, clearly distinguish itself from the competition and strengthen and expand its own position in the market.

The solution


We stage Glutano products as part of the most beautiful landscapes. The landscapes are real pictures from Germany which the German customer recognises. The subliminal message: We from Glutano offer our customers great products – from Germany for Germany – which fit exactly into their lives.