Stay cool when things heat up.
A nationwide awareness campaign by the Civil Protection Agency that explains the dangers of heat to everyone in South Tyrol in simple, clear terms – without causing alarm. Rather than relying on bans, the campaign deliberately focuses on empowerment: people respond better to solutions than to scare tactics. The communication strategy addresses three levels – raising awareness, encouraging personal responsibility and strengthening solidarity. This is implemented through a broad media mix of print, radio, social media, out-of-home advertising and PR, supplemented by key influencers such as local authorities and everyday institutions.
