moving brands

Overcoming hurdles.

As part of an information campaign on "digital banking", Cassa Rurale di Bolzano invites during two weeks customers into the bank to obtain assistance and advice on the subject. There are many issues that keep the online-averse target group from using online banking. We encourage them and show that it is possible to overcome the "hurdles". With a campaign, strongly involving bank clerks in particular. Inviting, likeable and informative. 

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