The Cassa Rurale di Bolzano is fully committed to the cooperative idea and is involved in sport, culture and social projects. In this way, it specifically promotes non-profit organisations and thus promotes social welfare in its sphere of activity of Bolzano and San Genesio. Thanks to these commitments, members enjoy exclusive benefits and events throughout the year. Accordingly with the positioning “Our Bank”, all the Bank's initiatives are always being advertised very boldly. Always in line with the positioning “Our Bank”, our key visuals always have a very emotional and familiar character.