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Why not?

For more than 20 years, the “Commissione provinciale per le pari opportunità per le donne” has been committed to improving the living and working conditions of women in South Tyrol.


The year is 2018 and the topic of equal opportunities is still ongoing. At all levels: in relationships, at work, in politics. In society in general. A provocative and bold campaign focuses on the goal by seeing the equal state as the most natural in the world and questioning why this has not yet been achieved.

The task

An awareness campaign has been launched to revive the discussion and to address both women and men. On different aspects of society.

The solution


We don't want to accuse, but to ask questions, which every woman and every man should answer for her-/himself and must be discussed. On different topics, on different media channels.