Hero for life.
The society is aging and the chronic diseases are increasing. The number of people in need of care will continue to rise - and with it the need and reputation of the nursing profession. There are currently too few trained nurses in South Tyrol. The number of students at the Scuola Superiore Provinciale di Sanità “Claudiana” in Bolzano is declining slightly.
Against this background, we of the Advertising Agency Mugele’s Brand Identity developed the communication concept “hero for life. Your future. Nursing.” which primarily addresses 17 to 18 year old high school students. According to the digital characteristics of the primary target group the students could be described as mobile natives. Hence the medial linchpin is a series of three short spots that show stories from the everyday life of nurses and patients: honest, emotional and touching. Brochures, posters, PR, interviews and the heroforlife.it website complete the media mix.