Taste the mountains – 150 years AVS.
In 2019 the Alpenverein Südtirol celebrates its 150th anniversary together with the DAV (German Alpine Association). For this occasion we of the Advertising Agency Mugele’s Brand Identity developed an anniversary label, which will decorate all communication media for one year, starting from the kick-off event on the International Mountain Day, 11 December 2018. After a mountain tour, hungry and thirsty hikers will be able to enjoy the new anniversary line: wine, chocolate and beer in the anniversary design. The fact that the Alpenverein Südtirol is not only a strong brand, but also, with its 70,000 members, a strong community that stands up for others, is shown by the establishment of the solidarity fund “Seilschaft” (rope team). The corresponding logo was also presented to the public at the kick-off event in the Museo Civico di Bolzano.