Berge erlebt – 2017.
The annual report (Berge erlebt – Mountains experienced) of the Alpenverein Südtirol (AVS - Alpine Association South Tyrol) is now published for the 14th time and is sent to all 68,000 AVS members. Completely revised – in content and design – we at the agency Mugele’s Brand Identity review the year 2017. The booklet is completely colored for the first time. Shorter, crisp texts, generous, emotional images, quotations and appealing information graphics make the brochure lively and reader-friendly.