begins in the mind.
Why am I smiling?
Because of the film running in my mind!
Our brain works like a mental search engine who saves mainly images, links them to experiences, emotions and evaluates them. These connections trigger a film, the so-called mind movie. At a frantic pace.
Stories told skillfully with pictures and texts arouse interest and emotions. A brand is thus permanently anchored, which benefits the consumer by providing orientation.
We will be happy to take care of your next mind movie.