Moo-tation with joy.
Mila's new packaging appearance is characterised by changes. While maintaining the same high standard of appearance, the entire range has been harmonised and structured to ensure a consistent look. To avoid any confusion among consumers at the shelve, the introduction of UHT milk is supported by a comprehensive campaign that is present both offline and online. In keeping with the new appearance, the tone of the campaign - named „Cowmunication" - is likeable, genuine and natural. We put a cow named Ada, as spokesperson for Mila, in the spotlight and let her talk about the new packaging and the good UHT milk as a real expert with a twinkle in her eye.
