Zelger

The Zelger company is already the second generation of experts for hearing impairments and has branch offices in South Tyrol and Verona. Hearing problems are often a taboo subject, despite the fact that increasing numbers of people, especially among the elderly, are affected by this problem.

Campaign
Within the ambit of the campaign to create awareness, an extraordinary strategy was developed in the form of a claim: "Listen to us". The claim is an invitation and a promise at the same time. Target of the campaign: persons with impaired hearing and the public in general. Emotional and exhorting. Means of publicity: advertisements in daily  newspapers and specialised magazines, radio spots and brochures.