Sunny plateau Renon

The Altipiano del Renon soc. consortiel a.r.l. was created in order to bring together various interests and to make possible a brand-led organisation. The Tourism office Renon, Arena Renon and Funivie Corno del Renon SpA worked towards the same end. The brand core was specified as:
“The sunny Renon plateau is the source of strength in South Tyrol for those seeking to relax and recover, a place where they will find physical, mental and social vitality.”

Poster
Our aim was to develop an umbrella brand for the Renon that uses one active symbol to encapsulate the brand core and that covers all segments in the logogram. As an extended component there is an illustrative key visual with variations in the segments. The plateau and the sun remain as constants.