The Aktivzeit company primarily sells high-quality fitness apparatus to hotels and private individuals. Alongside sales it can also offer customers valuable advice, as well as a repair service. 98% of customers know the Schweigl company, not the Aktivzeit company.
Brand identity 1/2
To create a clear identity, the Ernst Schweigl company and the artificial brand Aktivzeit were combined into a logogram. The entire corporate image is driven by the theme of exercise. The overall identity is marked by the positioning of Schweigl Aktivzeit as a professional supplier of state-of-the-art fitness and games equipment, significantly increasing the fun involved in fitness activities. A one-stop service from brochures to the web.