Salewa
The brand Salewa is one of the largest producers of sports articles in the world and is based in Italy.
Trade Marketing
In harmony with the motto "Argentina Soul Trip", the AlpineXtrem-Team of Salewa travelled around the Andes mountains in a coach for three weeks, assessing the culture and mentality of Chile and Argentina, and visiting the most beautiful mountains and volcanoes of South America.
The trip was documented and served as a pretext for the holistic concept of communication, which took into consideration all of the points of contact with distribution and consumers at the POS.
In harmony with the motto "Argentina Soul Trip", the AlpineXtrem-Team of Salewa travelled around the Andes mountains in a coach for three weeks, assessing the culture and mentality of Chile and Argentina, and visiting the most beautiful mountains and volcanoes of South America.
The trip was documented and served as a pretext for the holistic concept of communication, which took into consideration all of the points of contact with distribution and consumers at the POS.
Mugele & Matt S.r.L. |Piazza Domenicani, 7|I-39100 Bolzano|Phone +39 0471 977 852||VAT No. 01447050210|
Credits