With over 21,000 members, the South Tyrolean Farmers’ Federation is one of the largest interest groups in South Tyrol. As part of a complete relaunch, the umbrella brand (including the South Tyrolean Organisation of Farmers’ Wives, the South Tyrolean Young Farmers, the South Tyrolean Gardeners’ Association and the Seniors’ Association) was restyled with the aim of emphasising the feeling of belonging to the federation and the family feeling among members. On this basis a complete CD was created to control all communication applications.