Merano2000

Merano2000 is a vacation resort that is open year round for all types of peaceful sports in natural surroundings and for great fun. In the context of this positioning, the overall image was restyled. Objective: the ability to establish a brand, its penetration and degree of recognition.

Campaign
The new image starts from the coordinated base and orientation of the target: local people and tourists of different ages, especially those who want to enjoy their vacation in an active way, and families.