Loacker

It is over 85 years since the family business began in the small confectioner’s shop belonging to grandfather Alfons Loacker in Bozen. Loacker has in the meantime become the market leader in Italy for waffle and chocolate specialities and is an internationally known brand, pleasing customers in over 80 countries worldwide. Loacker is a successful South Tyrolean brand and the national market leader for waffle and chocolate specialities.

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We established a new image world that makes it possible to experience the vision of the Loacker Group on an emotional level: the Loacker brand is to become a synonym for easily digestible, natural goodness. We show people enjoying Loacker products and the “object of their desire” next to each other on an image plane. The person portrait and the product portrait complement each other to create a modern, standalone picture of pleasure, far removed from the standard cliché of people eating.