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In accordance with its philosophy of being a team behind the team, supporting all of its customers needs, realising their visions and achieving their goals, a corporate communication strategy was developed – from brochures to internet – that makes cycle racing the central communication vehicle. Hardly any other kind of sport depends so much on the team behind the team. Mechanics, trainers and physiotherapists all make substantial contributions to its success, stage after stage, with the goal always up ahead.