DS - gluten free

DS - glutenfree is a brand of the Dr. Schär group of companies, the European market leader in gluten-free foods. Originally from the UK, it now serves the supermarket, restaurant and catering channels.

Campaign
Using the positioning “Great food. Great fun” a conceptual/strategic overall concept was developed that works on different levels. Applied Europe-wide, tailored to different market needs, DS - glutenfree presents itself as uncomplicated, young and very close to the consumer.