Cassa Rurale di Bolzano

The Raiffeisenkasse Bozen is a member of the Raiffeisen Federation, but has taken care of its image independently for years. The Raiffeisenkasse Bozen is the bank for Bolzano and for citizens of Bolzano. The image for communication was developed in line with this claim – from the image, going from a publicity campaign for the product oriented towards the image, to the report on management.

Image Campaign
The protagonists of the publicity campaign are actual testimonials: satisfied bank customers, while the publicity campaign for the product makes the concrete product the hero.